A Breakdown of Burn Time, Scent Throw, and Quality Indicators

Candles do more than light up a room—they create an atmosphere. Whether you’re trying to relax after a long day or set the mood for a special evening, a well-scented candle plays a crucial role. But one question lingers in the minds of candle lovers everywhere: How long should a candle scent last?

In this post, we’ll explore burn time, scent throw, and how to gauge candle quality—so you know exactly what to look for when shopping for your next favorite candle.


Understanding Burn Time

First and foremost, burn time refers to how long a candle can burn before it's fully used up. Generally, the larger the candle, the longer the burn time. However, this isn't the only metric that matters.

  • Tea Lights: 4 to 6 hours

  • Votive Candles: 10 to 15 hours

  • Medium Jar Candles (8 oz): 40 to 55 hours

  • Large Jar Candles (16+ oz): 70 to 100+ hours

Although burn time is often listed on the label, it’s important to note that poor wick quality or improper wax blend can shorten it. Therefore, always check for candles made with premium materials.


What is Scent Throw?

Scent throw is a candle’s ability to disperse fragrance throughout a space. It comes in two forms:

  • Cold Throw: The smell when the candle is unlit

  • Hot Throw: The fragrance released while the candle is burning

Typically, the hot throw is what most people are after. It determines how well the scent fills a room and how long it lingers. A high-quality candle should have a strong cold throw and an even stronger hot throw.


How Long Should the Scent Last?

Now let’s get to the heart of the matter. Ideally, a well-crafted candle should emit a consistent scent throughout its burn life. However, this depends on several key factors:

1. Wax Type

Soy, coconut, and beeswax hold fragrance longer than paraffin wax. They burn cleaner and slower, giving you a more sustained scent experience.

2. Fragrance Load

The fragrance load refers to how much scent oil is used in the wax. Most quality candles contain a 6-10% fragrance load. Anything beyond this may lead to wick issues or incomplete combustion, while lower loads might result in weak scent throw.

3. Wick Quality

A well-sized, high-quality wick ensures even melting and maximizes scent release. Conversely, a wick that’s too small or poorly trimmed will limit the candle’s performance.

4. Room Size and Ventilation

Even the best candle can struggle in a large, drafty room. For optimal scent, burn your candle in a well-ventilated but enclosed space.


Signs of a High-Quality Candle

Here’s what to look for when choosing a candle that lasts and performs well:

  • Even burn without tunneling

  • Strong scent from start to finish

  • Clean-burning wax with minimal soot

  • Accurate labeling of burn time and scent notes

  • Reputable brand with clear ingredient sourcing


Final Thoughts

In short, a good candle should deliver a robust scent that lasts for the majority of its burn time. If you find yourself sniffing in vain after just an hour, it’s likely time to upgrade your candle game.

But don’t worry—we’ve got just the place for you.


Discover Scented Perfection with William West Candles

At William West Candles, we believe that fragrance is more than just a scent—it’s an experience. Our hand-poured candles use premium soy wax, custom fragrance blends, and expertly selected wicks to ensure a long-lasting scent and an even burn every time.

Ready to upgrade your ambiance?
Explore our candle collection at William West Candles and find your new favorite scent today.

Because you—and your space—deserve nothing but the best.

May 23, 2025 — Edwin Paniza