Candles do more than light up a room—they evoke memories, set moods, and transform spaces. However, picking the right scent isn’t always straightforward. With so many fragrance options available, the real challenge lies in choosing a candle that aligns with your personal preferences. Whether you’re sampling in-store or shopping online, this guide offers practical strategies to help you confidently test candle scents before buying.

Why Testing Candle Scents Matters

Fragrance is subjective. A scent that soothes one person may overwhelm another. According to the Sense of Smell Institute, 75% of our daily emotions are affected by what we smell. Therefore, selecting the right scent isn’t just about aesthetics—it’s deeply personal and psychological. Moreover, scent intensity can change as the candle burns. A fragrance that smells subtle in a jar might intensify once lit.

In-Store Sampling Tips

1. Smell the Lid, Then the Wax

When you're in a store, the fastest way to gauge a candle's scent is to smell the lid. The fragrance often lingers there. However, for a more accurate read, smell the actual wax. This reveals how the scent will likely behave when the candle is burning.

2. Clear Your Nose Between Scents

To prevent olfactory fatigue, always take breaks between sniffing different candles. Some stores offer a jar of coffee beans to neutralize your sense of smell. If not, simply step outside for a few moments or breathe into your shirt sleeve.

3. Ask for a Burn Test

Some premium retailers offer a burn bar or test area where you can sample lit candles. Take advantage of this option, as the “cold throw” (unlit scent) can differ from the “hot throw” (scent when burning). This step provides the truest fragrance experience.

Online Candle Shopping: Smart Testing Tactics

Shopping online for candles has become increasingly popular, especially with curated brands like William West Candles offering boutique-quality options. Still, buying without smelling can feel risky. Here’s how to minimize that uncertainty:

1. Read Scent Descriptions Thoroughly

Reputable candle companies provide detailed scent profiles. Look for descriptions of top, middle, and base notes. For example, a candle may open with citrus (top), transition to lavender (middle), and finish with sandalwood (base). Understanding these layers gives insight into how the scent will evolve.

2. Start with a Discovery Set or Sample Size

Many brands offer mini candles or sample sets. These are affordable ways to explore different scents before committing to a full-size version. Discovery sets also make great gifts and help you identify your scent preferences.

3. Look for Customer Reviews and Fragrance Strength Ratings

Reviews can offer insights into scent strength, longevity, and overall impression. Some reviewers even compare the scent to popular perfumes or real-world experiences, helping you visualize the aroma. If a brand offers a scent intensity scale, use it to guide your choices.

4. Consider Your Space and Purpose

Larger rooms require stronger scents, while smaller areas may benefit from lighter, fresher notes. Also, think about the purpose—are you looking to unwind, energize, or mask odors? Choose accordingly. For relaxation, try lavender or vanilla. For focus, citrus or eucalyptus may be ideal.

Don’t Skip the Burn Time

Once you find a scent you love, make sure it aligns with your lifestyle. A candle’s burn time should suit your usage needs. For example, a 7oz candle with a 45-hour burn time is perfect for casual use, while a 12oz candle with 70+ hours is ideal for regular lighting.


Ready to Find Your Signature Scent?

Shopping for candles doesn't have to be guesswork. By sampling smartly—whether in-store or online—you increase the chances of discovering a scent that fits your space and spirit. For hand-poured, sustainable candles designed to elevate your home, visit William West Candles today. Their curated scent collections and discovery kits make it easy to find your perfect match.

June 26, 2025 — Edwin Paniza