Most Popular Candle Scents of the Year: Trend Report Based on Market Data and Consumer Reviews

Every year, consumer preferences shift. In 2025, the candle industry is burning brighter than ever with new fragrance trends that are both nostalgic and forward-thinking. This report dives into the top candle scents dominating the market—driven by thousands of reviews, social media buzz, and retailer performance data.

1. Vanilla Bean — The Timeless Favorite

Vanilla continues to be a top contender for good reason. Its warm, sweet profile evokes comfort and calm. In fact, retailers like Bath & Body Works and independent sellers report that vanilla-based candles remain consistent bestsellers.

Customers often pair vanilla with musk or amber for added depth. Reviews frequently highlight how it "makes the room feel cozy" or "reminds me of home."

Why it’s trending: Vanilla is universally appealing and versatile. Whether used in a relaxing bath or during a dinner party, it suits all occasions.

2. Lavender — The Stress Reliever

Lavender, long praised for its calming effects, surged in popularity during the wellness boom of recent years. This year is no exception. Shoppers gravitate toward this floral scent for its association with relaxation, sleep improvement, and anxiety reduction.

Many top-selling candles now feature lavender blended with eucalyptus or chamomile, amplifying its spa-like benefits.

Key takeaway: With health and mental wellness top of mind, lavender remains a go-to for customers seeking peace at home.

3. Citrus Scents — Energizing and Uplifting

From orange zest to grapefruit and bergamot, citrus candles have become incredibly popular for morning rituals and workspaces. These scents are celebrated for their mood-boosting properties and ability to refresh a room quickly.

Data from Etsy and Amazon shows a sharp rise in customer searches for terms like “zesty candle” and “energizing scent.” Clearly, shoppers want fragrances that feel invigorating.

Best use: Ideal for kitchens, home offices, and early-morning routines.

4. Woodsy and Earthy Notes — A Rise in Natural Living

In 2025, customers are showing strong interest in candles that bring the outdoors in. Scents like sandalwood, cedar, and pine are trending, especially in minimalist and eco-conscious households.

Social media influencers often showcase these earthy tones in aesthetically styled home tours. Moreover, reviews suggest people love the sense of groundedness and escape from tech-heavy spaces.

Pro tip: Combine earthy candles with neutral decor to create a peaceful home sanctuary.

5. Fruity Blends — Playful and Vibrant

Scents like peach, mango, and berry have experienced a notable resurgence. They are particularly popular with Gen Z and younger millennials who are drawn to playful, upbeat aromas.

In addition to individual fruit notes, blends like “peach & prosecco” or “berry mojito” are capturing attention for their uniqueness and seasonal appeal.

Trend insight: Fruity candles sell well during spring and summer and perform even better when paired with colorful packaging.

What Makes a Scent Popular?

Several factors influence why a candle scent climbs to the top:

• Emotional resonance – People choose fragrances based on memory and mood.

• Occasion use – Scents tailored to seasons or daily rituals drive repeat purchases.

• Packaging and storytelling – A candle that tells a story sells better, especially on platforms like Instagram and TikTok.

Retail data backs this up: brands that invest in strong scent narratives and limited seasonal drops report higher engagement and conversion rates.

Final Thoughts

Scent trends reflect how people feel and what they value. In 2025, we see a strong pull toward both comfort and rejuvenation. Whether you’re a candle maker or a shopper, knowing the top scents of the year can help you choose wisely or market more effectively.

So, if you’re stocking up or creating your own line, remember: scents that soothe, energize, and inspire are always in demand.

Find Your Signature Scent Today

Ready to explore these best-selling fragrances for yourself?
Browse the latest collection at William West Candles and discover hand-poured, luxury soy candles crafted for modern living. From calming lavender to cozy vanilla, your perfect scent awaits.

Shop now and bring home the warmth » williamwestcandles.com